Soha Helal Expands Network and Product Portfolio / Enhancing Patients' Access to Medicine

According to the report of the Public Relations and International Affairs Unit of the Medical Procurement Organization, this company, which began its activities with the fundamental motto of "Alleviating Human Suffering," now plays an effective role in the equitable distribution of medicine, particularly in deprived and underprivileged areas, by extending its distribution network to 18  provinces across the country.

Scope of Services and Social Responsibility

Soha Helal Distribution Company currently operates distribution centers in strategic provinces including East Azerbaijan, Ardabil, Isfahan, Alborz, Ilam, Tehran (East and West), Razavi and South Khorasan, Khuzestan, Sistan and Baluchestan, Fars, Kerman, Kermanshah, Gilan, Lorestan, Mazandaran, and Qom. While ensuring nationwide coverage, the company has prioritized the distribution of vital and rare medicines. This extensive distribution network has facilitated access to necessary pharmaceutical items for all citizens, especially residents of less developed areas, and has minimized concerns of healthcare officials in this domain.

Strategic Measures in Supply and Logistics

Adopting an innovative approach, the company has placed process optimization and completion of its pharmaceutical portfolio on its agenda. Developing the portfolio of specialized and vital drugs, intelligent inventory management, and effective response to market shortages constitute the company's most significant measures in the supply sector. In the logistics domain, fleet modernization, ensuring quality and safety in the distribution process, preventive maintenance of assets, and enhancing the security of distribution centers are being pursued diligently to ensure products reach end consumers with the highest quality standards.

Development Vision and Entry into New Markets

Aiming to reduce concentration risk and increase profitability, Soha Helal Distribution Company has taken substantial steps toward diversifying its activity portfolio. Obtaining necessary licenses for entering the food and veterinary pharmaceutical distribution sector represents one of the company's most important strategic measures, which, while reducing dependence on a limited market, opens new horizons before it. Furthermore, by shifting its approach in product mix management, the company places special emphasis on selling domestic items with higher profit margins and leveraging the capacities of holding products to create intra-group synergy.

Strengthening Interactions and Reducing Costs

In the sales and marketing domain, developing diverse sales channels and extensive interaction with pharmacies, particularly Red Crescent pharmacies nationwide, ranks among the company's main priorities. Establishing transparent performance indicators, monitoring and enhancing the field performance of sales teams, increasing customer coverage, and optimizing distribution costs in neighboring provinces are among the strategies Soha Health Distribution pursues to enhance operational efficiency and improve its profit margin.