Soha Jissa has identified product diversification as one of its main strategies. By renewing its licenses based on market needs, it strives to produce and offer herbal products applicable in pharmaceutical, food, and hygiene industries.
According to the
Public Relations and International Affairs Department of the Medical
Procurement Organization, Soha Jissa has embraced product diversification,
including the production of packaged products such as single-herb infusions,
blended infusions, and processed tea, as a key strategy. The company is working
to renew licenses based on market demands and collaborates with relevant
companies to obtain drug licenses, aiming to produce and offer herbal products
with applications in the pharmaceutical, food, and hygiene industries.
One of the ongoing
programs at the company involves producing final products in collaboration with
Soha Pharmaceutical Company or other capable companies in this field,
developing the cultivation of medicinal plants, and renewing product licenses
based on market needs. Since the beginning of this year, 109 tons of dried
extracts, including green tea, nettle, passionflower, echinacea, ivy, and bay
leaf, have been produced.
Pursuing and
negotiating to expand the range of herbal products, obtaining new orders for
the production of digestive and respiratory extracts for livestock and poultry,
marketing products for export, and coordinating with Soha Pharmaceutical
Company for the production of herbal medicines are among the most important
activities of Soha Jissa Company this year.
It is noteworthy that
the company is expanding its product range based on collaboration agreements
with Jihad University, the Faculty of Medicinal Plants, and scientific and
research centers and universities, and is participating in developmental,
knowledge-based, and innovative projects.